We See You, Sis

Where Passion Becomes Purpose

When the world shut down and shifted into virtual spaces in 2020 due to the COVID-19 outbreak, Yolanda Reed noticed something happening in the small talk between colleagues.

While navigating her role as a C-suite human resources executive, her colleagues often whispered – thinking she couldn’t hear – about the beautifully designed spaces behind her on camera.

What they didn’t know was they were getting a first glimpse of a passion that had been quietly blooming since childhood.

That passion has a name – Yokie, a décor and design company built after leaving her 27-year career in human resources. What began as compliments on Zoom has evolved into a business rooted in artistry, empathy and an unshakable belief in purpose.